
Before Coke and Pepsi muscled their way into India,
Thums Up, with its
Taste the Thunder slogan, ruled the streets. Now bottled by the Coca Cola company, it still remains my favorite cola to this day. Last year, I was delighted to discover that it was available in Indian stores across the US, sold in the same, questionable-looking, recycled glass bottles that I have grown to love over the years.
I must point out that Thums Up, unfortunately, has enjoyed very little success with my non-Indian friends, with reactions ranging from "
umm ... interesting" to ..
"..it has this, rancid, cola-that's-been-sitting-in-a-damp-room-for-a-while taste". Too bad. They'll never enjoy the pleasures of a hot samosa and a chilled Thums Up ...
A few days ago, as I finished off another bottle of this fine cola at an Indian restaurant, I noticed that it was one of those rare bottles that carried a
Nutritional Information sticker on it. (Nutritional information is non-existent on Indian food labels, or at least was a few years ago...). "
375 calories" it said. "Wow", I thought to myself, "I clearly remember seeing a similar sticker on a Thums Up bottle not too long ago, but one which claimed that it only contained 50-odd calories, and I KNOW that there ain't no such thing as a Diet Thums Up...".
So when I stopped by a
New India Bazaar the next day, I made sure I picked up a bottle with a nutritional info sticker on it. And sure enough, "
57 calories" it proclaimed !!
Here are the conflicting labels. I have no idea what to make of them. A 318 calorie difference is quite puzzling..

If I have to justify consuming a couple of these every day, I think I'll be forced to go with the 57-calorie figure.
*
shrug* .. *
gulp* ... *
ahhhh...* ..